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The Executive Team

Taz and Umer Sheikh - Founders
Over the past two decades Taz and Umer Sheikh have quietly been building a diversified business portfolio worldwide. Born and raised in Surrey, United Kingdom to business minded parents who came to the UK in the 1960s, they represent the gifted second generation of British Asians with vast amounts of drive, energy and entrepreneurial talent.

Before forming Gamucci, the Sheikh brothers’ used their combined 40 years sales experience to create their first venture together prior to the turn of the millennium – a successful firm focusing on providing staff to the budding dotcom sector. Several years later, they set up a global IT consultancy which, amongst other things, is now at the forefront of the mobile apps movement; servicing clients across the world from its offices in Bangalore, India and HQ in the UK.

In 2006 they spent over nine months working in partnership with a team of engineers to develop and prototype the new generation of alternative smoking devices, and successfully patented their technology. Gamucci launched for sale in 2007, and was the continent of Europe’s first electronic cigarette provider. In 2008 the brothers launched the world's original disposable electronic cigarette, paving the way for many to follow.


Peter Jordan - CFO
Peter joined Gamucci as CFO in summer 2013. Peter has more than 20 years' experience in senior financial and commercial management roles, the majority in the tobacco industry with Rothmans International and subsequently British American Tobacco. Peter has operated as a CFO/ Finance Director in various industries including sporting goods, container ports development and commodities trading. Whilst in the container ports industry he was Chief Finance Officer of an Eastern European subsidiary of Hutchison Ports Holdings and held complete financial responsibility for the development of the terminal and the growth of the business. Contrasting the corporate environment of large multi-national entities, Peter also has extensive experience as Finance Director of small to medium enterprises.

Martin Miller - Commercial Director
Martin joined Gamucci Group as Commercial Director in March 2015. Martin has a strong background within the Next Generation products sector and FMCG. Until recently he worked at Nicoventures (BAT), where he was responsible for Shopper Marketing & Category Management. He has previously worked for ABInBev , Unilever , JTI and Associated British Foods in a number of sales and marketing roles. He will be responsible for Account management , Sales , Trade & Category Marketing and identifying new growth opportunities.