Gamucci was established in the United Kingdom in 2007 by brothers Taz and Umer Sheikh and was the inaugural electronic cigarette brand within the European market. The two entrepreneurs spotted a gap in the market for supreme electronic cigarette devices prior to the introduction of the UK public smoking ban in July 2007.
In 2008, the brothers’ pioneered the world’s first disposable and integrated electronic cigarette technology, successfully paving the way for the burgeoning category. Gamucci was recently granted a patent for its technology, including the integrated e-cigarette and cartomizer refill. This has major potential, as Gamucci is the only company to own a patent for this particular technology.
Beginning operations in London in 2007, Gamucci quickly expanded and established a presence in India in 2008, in China in 2010 and in the United States in 2011. Today, Gamucci operates in over 27 countries worldwide with an annual turnover exceeding $8m. According to Euromonitor International, the e-cigarette market is now worth £1.3bn globally, with the United States and the UK being the two fastest growing markets.
Gamucci is headquartered in the City of London. The business currently employs around four hundred staff worldwide, with the majority based in its manufacturing facility in China. Due to the phenomenal growth in the sector, Gamucci is set to double its global workforce in the next six months.
Gamucci is the only e-cigarette company to manufacture its products within its wholly owned facility in China, guaranteeing end-to-end control of supply chain and product integrity. Other brands in the category outsource their manufacturing to third parties. Gamucci is now focused on building its business, particularly in the high growth United States and UK markets.
The first area to embrace Gamucci’s electronic cigarettes was the hospitality industry, especially casinos. Convenience stores, pharmacies and larger retailers have now followed and realise the potential of the category. Gamucci sells online in major markets, and via global retail and wholesale distribution.